The Story Behind The Brand
I’m Riki Leigh, a country girl from North Carolina with a blue-collar mindset and a passion for creating. Growing up on a farm and helping fix anything that broke, taught me to be resourceful, hands-on, and never afraid to learn something new. That same mindset now fuels my work as a creator and entrepreneur.
My husband and I run a successful “part-time” family business in the pool industry. I manage the behind-the-scenes operations and branding, which is where I discovered how much I love building and elevating businesses.
I’ve worked hard for every step, earning my Bachelor’s Degree in Marketing while balancing motherhood, work, and life. Today, I’m also a part-time tax professional, which has sharpened my eye for detail and strengthened my ability to support small businesses from multiple angles.
My journey into content creation grew naturally from everything I love: storytelling, marketing, and showing the real-life impact of products and brands. UGC lets me blend creativity and strategy while keeping things authentic, simple, and relatable.
I create content that feels real; because I believe people connect with honesty, not perfection.
Thanks for being here. I’m just getting started.
xoxo
-Riki Leigh